Underwood & Underwood -active Ottawa, Canada and New York 1880s – 1940s, Photographer (Photography, Stereoscopic, Photojournalism), Publisher. The Underwood brothers, Elmer (1859-1947) and Bert (1862-1943) began the company by selling stereoscopes door to door.TThe company originally sold stereoscopic , as well as home stereoscope kits. The company grew rapidly, eventually moving to New York (1887), producing its own photographs (1891). By 1901, they were selling 300,000 stereoscopes a year and producing more than 25,000 cards a day. The company established branches in Baltimore, London, and Canada, and relocated their headquarters to New York City in 1891. They providing photographs to newspapers (1896), and establishing a wire-service-like sales agency (1904). They sold their back catalogue and rights to the Keystone View Company (which was subsequently acquired by Mast Industries in the 1970s.) in 1920 and unincorporated in the early 1940’s.
Underwood and Underwood dominated the news-photography industry until 1920
An army of freelance news photographers was fielded and newspaper and magazine publishers seeking to break away from traditional line drawings and wood cut illustrations clamored for Underwood and Underwood prolific output.
Around 1904 they set up a sales agency that would virtually dominate the news photo field for the next 30 years. For exemple they were activs in the Moffett Studio ( partnership between Evan Albert Evans and camera artist George Moffett in 1905). In the latter 1910s, Moffett turned over the theatrical photography to camera artist Paul R. Stone who, though he was not granted credit on images, was allowed to voice expert opinions under his own name in the press. Stone handled the celebrity shoots until Evan Evans turned over direction of the studio to a management team appointed by Underwood and Underwood in mid-1920s. At that juncture he joined Raymor Studios in Chicago, a gallery that ran a diversified business in the city. Rebranded the Paul R. Stone-Raymor Studios they remained an active business from the 1920s through the 1940s. However, the arrest by the F.B.I. of studio employee Earnest D. Wallis for possession of photographs of classified plans for the A bomb in 1947 fatally damaged the studio’s reputation. In the 1940s, Underwood & Underwood sold Moffett Studio to the partnership of Robert T. McKearnan and Jack Russell.
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Of course, those are not the Stereoscopes interest in their work, although that is what retains them. Rather, it is the second phase of their development which I like. Beautiful portraits , including the greatest artists of the time. They published mainly in magazines, (I put an example of what they could be asked to produce. ) , Which restricts the possibility of finding proof silver gelatin prints . No Nudes this time , but still the favorites subjects : Actresses years 1910-20s , dance, and the improbable event testimony. The next time i will propose fashion photos and other artists)
Underwood & Underwood and the actress Theda Bara
another one chicago tribune.1917
Underwood & Underwood and Performer, Personality, Dancer, Painter, Actress, Still Life